Most affordable tees make you choose: decent fabric or decent fit. Rarely both. Goodfellow & Co figured out that the average American guy doesn’t want to spend $35 on a plain white T-shirt — he just wants one that doesn’t look like a trash bag by the third wash. That’s exactly the gap these tees fill, and it’s why they’ve quietly become one of the most repurchased basics in men’s wardrobes across the country.
best seller
Goodfellow T-Shirt
The Everyday Tee – Keeps It Simple
Five soft, breathable T-shirts. One clean classic fit. Built for daily wear, easy layering, and a wardrobe that always has a reliable option ready to go.
Materials
100% cotton
fit
Classic fit with a straight hem that falls at the hip
CARE
Machine washable
STYLE
Solid short-sleeve T-shirts with a pull-on design
BEST FOR
Everyday wear, casual outfits, travel, gym sessions, and keeping a dependable rotation of black tees on hand
Color
Shop by Style
V-Neck Undershirt
- Fit: Standard
- Fabric: 100% Cotton
- Best for: Layering under open-collar button-downs; stays completely invisible
Short Sleeve Crew Neck T-Shirt
- Fit: Standard
- Fabric: 100% Cotton
- Best for: Everyday wear, undershirts, building a full drawer fast
Pocket Tee
- Fit: Standard
- Fabric: 100% Cotton
- Best for: A clean, utilitarian look with one small detail that changes the whole vibe
Long Sleeve T-Shirt
- Fit: Standard
- Fabric: 100% Cotton
- Best for: Cooler months, transitional layering, or a standalone casual piece
Crew Neck Undershirt
- Fit: Standard
- Fabric: 100%
- Best for: Guys who want maximum quantity at minimum cost
Goodfellow Tees Features
100% Cotton Construction
Soft fabric that gets better with every wash — not worse
Modern Fit, Real Proportions
Shoulder seams that actually land where they should, on real bodies
Multi-Pack Value
Four to five shirts per pack — the per-shirt cost drops to as low as $6
Wash-Proof Durability
Collar stays flat, fabric stays intact — 30+ wash cycles and still going
goodfellow tees Selection Guide
The Right Goodfellow Tee for Your Build
Not every tee works for every guy. Here’s exactly which cut makes sense for you.
Lean or Athletic Build
The Slim Fit V-Neck is the answer.
Shoulder seam lands precisely at the edge of the shoulder.Chest has room to breathe without any excess fabric floating around. The midsection tapers just enough to show shape without becoming a compression shirt. If you’ve ever put on a “slim fit” tee and felt like you were either suffocating or swimming in it — this one threads that needle properly.
Average Build
the Standard Fit Crew Neck works well.
You get a clean, controlled silhouette that doesn’t cling or balloon. Looks deliberate on its own, layers cleanly under a flannel or jacket. The most versatile option in the lineup.
Broader or Bigger Build
Standard Fit, full stop.
The slim cut will be honest about width through the midsection in a way that’s unflattering — not a flaw in design, just the nature of a fitted silhouette. The Standard Fit gives you the same quality construction and cotton feel without the fitted emphasis. Big & Tall sizing is also available across the range.
More Than a Plain Tee
Graphic Tee or Pocket Tee.
Same cotton quality, same construction standards, with one small detail that changes the register of the whole outfit. The pocket tee in particular has a quiet, utilitarian appeal that works well with chinos or shorts without looking like you tried too hard.
Material
What Goodfellow Tees Are Actually Made Of
The core of the Goodfellow tee lineup is 100% cotton — single jersey knit construction, mid-weight. That last part matters more than people give it credit for. Mid-weight cotton sits in a range where it’s substantial enough to hold its shape and not go translucent after a few washes, but light enough to stay breathable through warm weather and layer cleanly through cold.
100% cotton also means the fabric behaves better over time. Synthetic blends and performance fabrics often feel slick and smooth on day one, then develop an odor-retention problem after a season of regular wear. Cotton doesn’t do that. It breathes. It absorbs. And it gets softer with each wash cycle rather than rougher — which means the shirt you’re wearing in month six is a genuinely better sensory experience than the one you pulled out of the bag on day one.
For select styles, Goodfellow has introduced recycled polyester blends — particularly in performance-oriented pieces like the Long Sleeve Performance Tee. These maintain breathability while incorporating a sustainability angle that’s increasingly relevant for buyers who care about what their basics are made from.
White Tee Outfit Ideas
Four Easy Ways to Style a White Tee
A white tee earns its place in the wardrobe by working across several different looks. The key is pairing the same clean base with pieces that change the mood, from relaxed weekend outfits to sharper smart-casual combinations.
Clean Casual
Pair a white crew neck tee with dark-wash jeans and clean white leather sneakers. Add a simple watch and keep the shirt untucked for an easy everyday outfit that works for coffee runs, casual lunches, and weekend plans.
Classic Americana
Wear a white tee under an open flannel shirt with straight-leg blue jeans and brown leather boots. Roll the flannel sleeves once or twice for a relaxed finish. This combination adds texture without looking overstyled.
Smart Casual
Choose a fitted white tee with navy chinos, a lightweight unstructured blazer, and loafers or minimalist leather sneakers. Keep the colors simple and the fit neat. This look works for casual offices, dinners, date nights, and events where a button-down feels too formal.
Summer Utility
Match a white tee with olive shorts, canvas sneakers, and a lightweight overshirt. Finish with sunglasses and a low-profile cap. The neutral palette keeps the outfit sharp while the breathable layers make sense for warm-weather errands, travel, and outdoor plans.
Color Guide
Goodfellow White Tees vs Black Tees
White and black make up most of what guys actually buy from the Goodfellow lineup, and for good reason. Between them, they cover almost every casual outfit you’ll wear. They don’t behave the same way, though.
Goodfellow White Tees
Smart-casual outfits, layering under jackets, summer wear, and any outfit where you want a clean, sharp base.
The white Goodfellow tee is the one most guys buy first. It works under a flannel, a blazer, or a denim jacket, and it looks just as right on its own with jeans and white sneakers.
Is it see-through?
The midweight cotton jersey is thicker than a typical undershirt. In normal light, the white tee is not see-through on its own. In bright sunlight you’ll see some outline, as you would with almost any plain white cotton tee at this price. If that bothers you, wear a nude-tone undershirt or go up to the crew neck in a darker color.
What to watch for:
Underarm yellowing and a dull gray cast are the two things that end the life of a white tee early. Neither is a fabric defect. Both come down to deodorant buildup, washing whites with colors, and too much dryer heat. Follow the care guide below and a white Goodfellow tee will stay bright well past the first season.
Goodfellow Black Tees
Evening plans, travel, everyday wear when you don’t want to worry about stains, and outfits built around dark denim or leather jackets.
The black Goodfellow tee is the low-maintenance option. It hides small stains, doesn’t show sweat as much, and looks a little sharper and more intentional with dark jeans or chinos. For guys with a broader build, black also gives a slightly slimmer look than white.
Does it fade?
Some fading after heavy washing is the most common complaint about black cotton tees, and Goodfellow is no exception. Buyers report that the black holds its color well for the first few months, then softens toward charcoal with frequent hot washes and high-heat drying. You can slow that down a lot by washing inside out, using cold water, and air-drying.
What to watch for:
Lint and deodorant marks show up more on black than on white. A quick pass with a lint roller and applying deodorant before you put the shirt on solve most of that.
comparison
Goodfellow Tees vS other brands
Before choosing a Goodfellow tee, it helps to separate the real differences: fabric feel, fit, pack value, and how consistently the shirt performs after repeated washes. The comparison below also shows where each option makes the most sense, depending on the way the tee will be worn.
| Goodfellow 4-Pack | Hanes Beefy-T | Uniqlo Supima | True Classic | |
|---|---|---|---|---|
| Price per shirt | ~$6–$7 | ~$8–$10 | ~$19.90 | ~$30–$35 |
| Fabric | 100% Cotton | 100% Cotton | 100% Supima Cotton | Cotton Blend |
| Fit quality | Modern, consistent | Boxy, heavy | Clean, slim | Variable (QC issues) |
| Wash durability | Strong | Strong | Strong | Inconsistent |
| Value verdict | Best in class | Comparable, boxier | Better fabric, 3x price | Poor QC for the price |
Goodfellow 4-Pack — Best for everyday value
A strong choice for shoppers who want several dependable cotton tees without paying a premium per shirt. The standard fit, clean colors, and low per-shirt price make it especially practical for building a weekly rotation.
Hanes Beefy-T — Best for a heavier, roomier tee
A better fit for anyone who prefers substantial fabric and a more generous, traditional cut. It works well as a casual standalone shirt, but may feel too boxy for a cleaner, modern silhouette.
Uniqlo Supima — Best for a smoother premium cotton feel
The right pick for shoppers who prioritize a refined fabric texture and polished finish over the lowest possible price. The tradeoff is a much higher cost per shirt.
True Classic — Best for a more aggressively tapered look
Designed for men who want extra emphasis through the shoulders, arms, and chest. The fitted shape can work well for a lean or athletic build, but consistency and price should be considered before choosing it over a lower-cost basic.
Fit That Works for Real Men
Goodfellow Tees Fit For Every Man
What makes the Goodfellow slim fit different isn’t a marketing claim — it’s a specific set of construction decisions that you can verify the moment you put it on.
The shoulder seam lands at the edge of the shoulder. Not rolling inward toward the neck, which creates that pinched, uncomfortable look. Not drooping down the upper arm, which makes the whole shirt look like it belongs to someone else. Right at the edge. That single detail is the difference between a tee that looks like you chose it and a tee that looks like it chose you — and it’s a detail that brands charging three times the price routinely get wrong.
Through the chest, there’s genuine breathing room. This isn’t a fitted athletic shirt. You can move, reach, and sit down without the fabric pulling across the back. For men with broader shoulders that narrow toward the waist — what’s commonly described as an athletic build — this is where the cut genuinely earns its label. The shirt follows that shape rather than fighting it.
The midsection tapers slightly. Not aggressively. Not in a way that’s unflattering if you’re not a fitness model. Just enough to prevent the fabric from hanging straight down like a rectangle, which is what kills the look of most budget tees regardless of what the tag says.
The hem hits at the right point on the hip — long enough to tuck cleanly, short enough to wear untucked without looking sloppy. Again: a detail that sounds minor and isn’t.
None of this is complicated. It’s just thoughtful construction applied consistently. And at this price point, consistent thoughtful construction is rarer than it should be.
Size Chart
Goodfellow Tees Sizing
US Regular
| Neck (in) | Chest (in) | Waist (in) | Hip (in) | Height (in) | |
|---|---|---|---|---|---|
| XS | 13 – 13.5 | 34 – 35 | 28 – 29 | 34 – 35 | 73 |
| S | 14 – 14.5 | 36 – 37 | 30 – 31 | 36 – 37 | 73 |
| M | 15 – 15.5 | 38 – 40 | 32.5 – 34.5 | 37.5 – 39 | 73 |
| L | 16 – 16.5 | 42 – 44 | 36 – 38 | 40 – 42 | 73 |
| XL | 17 – 17.5 | 46 – 48 | 40 – 42 | 43 – 44 | 73 |
| XXL | 18 – 18.5 | 50 – 52 | 44 – 46 | 45 – 46 | 73 |
| 3XL | 19 – 19.5 | 54 – 56 | 48 – 50 | 47 – 48 | 73 |
goodfellow tees Care Guide
How to Keep a White Tee Looking Fresh
White cotton tees stay sharp when the routine is simple and consistent. The biggest threats are heat, color transfer, body oils, and overloading the washer.
Separate Whites From Colors
Wash white tees only with other white or very light garments. Dark fabrics can release dye, while colored towels and denim may leave a dull gray or blue cast on the fabric.
Use Cold or Warm Water
Cold water is the safest everyday choice for preserving cotton fibers and reducing shrinkage. Warm water can help with heavier sweat or oil buildup, but hot water should be avoided unless the care label specifically allows it.
Treat Stains Before Washing
Apply a small amount of liquid laundry detergent to the stained area and let it sit for several minutes before starting the wash. For underarm marks, use a color-safe oxygen-based stain remover rather than chlorine bleach, which can weaken cotton fibers and sometimes create yellowing.
Choose Low Heat or Air Drying
High dryer heat can shrink cotton and make stains harder to remove. Tumble dry on low, or remove the tee while slightly damp and lay it flat or hang it neatly to finish drying.
Avoid Overloading the Washer
Give the tee enough room to move through the wash. An overloaded drum prevents detergent and water from reaching the fabric evenly, leaving white cotton looking dull instead of clean.
Store It Fully Dry
Never fold or place a white tee in a drawer while it is still damp. Make sure it is completely dry before storage to prevent musty odors and keep the fabric fresh between wears.
about
About Goodfellow Tees
Goodfellow & Co was launched in 2017 as a modern menswear line built around a straightforward premise: well-fitting, well-made basics shouldn’t cost a premium. The name is a deliberate nod to the Goodfellow & Co. dry goods company — the predecessor to Dayton’s, the retail institution that eventually became Target. There’s history in the name, and intention in what the brand set out to do.
The line was designed specifically for men who want a wardrobe that works — not a wardrobe that makes a statement about how much they spent. That means modern fits, quality fabrics, neutral color palettes, and prices that make replacing a worn-out basic a non-event. No prominent branding, no logo markup, no lifestyle tax built into the price tag.
Since launch, Goodfellow & Co has expanded well beyond tees into chinos, denim, flannels, outerwear, and footwear — but the T-shirt remains the core of what the brand does best. It’s the piece that most clearly demonstrates the brand’s core argument: that the gap between “affordable” and “good” is smaller than most men assume, and that closing that gap is simply a matter of caring about construction, fit, and fabric at a price that doesn’t require justification.
FAQ
Yes. The core Goodfellow tees, including the crew neck, V-neck, and pocket tee, are made from 100% cotton jersey. A few performance-oriented pieces, such as some long sleeve styles, use a cotton or recycled polyester blend instead. Always check the label on the specific product listing before you buy.
Goodfellow & Co is a men’s line. There are no kids’ or boys’ tees in the range. Searches for “goodfellow tees kids” or “goodfellow tees boys” are likely confusing the brand with other Target private labels. The smallest available size is Men’s Small.
No. They generally run true to size.
The standard fit has a little room through the chest without feeling oversized, and the slim fit is genuinely slim. If you’re between sizes or carry extra width through the chest or midsection, size up in the slim fit or switch to the standard fit. Check the size chart above against your chest measurement for the most accurate fit.
The body is cut a little longer on purpose so the tee tucks in cleanly and doesn’t ride up when you raise your arms or wear it under a jacket. On guys around 5’9″ and taller, the length looks proportional. Shorter guys may find it a bit long when worn untucked. In that case, the slim fit, or one size down if your chest measurement allows, usually fixes it.
A little, like any 100% cotton tee.
Most shrinkage happens in the first one or two washes, and almost all of it comes from hot water and high dryer heat. Wash in cold water and tumble dry on low, or hang dry, and the fit stays close to how it was when you bought it. If you’re right at the top of a size range, think about sizing up.
Real Customers. Real Reviews.
★★★★★
Still Looks New After Dozens of Washes
“Bought the 4-pack in white and grey about four months ago. Washed them probably 20 times by now. Collar’s still flat, fabric still feels the same as day one. I’ve spent three times as much on tees that looked rough after six washes. These just keep going. Already ordered another pack in black.”
— Marcus D.
★★★★★
A Comfortable Fit for Broader Builds
“I’m a bigger guy — broader through the chest and shoulders — and the standard fit actually works for me. Doesn’t cling, doesn’t balloon, just sits right. Bought six in different colors and they all fit the same way, which matters more than people think. Consistent sizing is underrated.”
— Ray M.
★★★★★
A Slim Fit That Actually Means Slim
“The slim fit is legit slim — not “slim” in the way that means nothing. Shoulder seam lands exactly where it should, which sounds like a small thing until you’ve worn enough tees where it doesn’t. Slight fading on the black after heavy washing but nothing dramatic. White has held up perfectly. Good tee for the price, great tee for any price.”
— Jordan T.
